Wednesday, July 11, 2007

True! Not Tru!

Court TV has announced that it will henceforth be known as TruTV (actually, a pretentious lowercase truTV) to better serve its "dual-gender audience that loves programming with real people in exciting real-life situations and a strong interest in compelling stories and characters."

Whatever. I came up with the same name for my TV column five years ago. Those fuckers can't have it ... Oh, they're owned by TimeWarner and have zillions of dollars at their disposal? Guess they can use it, then--just leave the "e" out and maybe we'll be cool, you corporate bastards. And if anyone can make sense of this, please let me know:

"Early in the rebranding process, we realized that the current network name doesn't reflect the direction of our programming or our growing target audience of 'real engagers.' "In truTV, we now have the ideal name that fits both the programming and the target audience. The network will be top of mind for 'real engagers' seeking real-life action programming, real-life emotion and access to places they can't normally go."

What in the name of Nancy Grace is a 'real engager'? Can I really engage in legal action for my rightful name?


Val said...

Don't worry about it. None of us intend to watch it. We saw the reviews and they will lose tens of thousands of viewers and most of their advertisers. We live in the Media Center and watch Court TV more than any other channel. Now I will never watch it. And, that is how others feel too. The new shows are cheap and bad .. nothing to want to see. Sue them for your name and I wish you luck. We talked about it and we are saddened to see the channel we liked most of all revert to a cheap shoddy, zero interesting venue. The advertisers will bolt .. count on it. The viewers will move on and someone else will be smart enough to pick up what they dropped. I am disgusted with their stupidity and that is what it is.

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